Who is Leeser

Leeser Consultancy on the Move. What started as fun turns into a passion. Inspired by Wim Crouwel’s craftsmanship this passion develops into Leeser Consultancy. The agency earns itself a reputation in the world of graphic design with imaginative work. A steadily increasing number of logos, corporate identities and magazines bear Rolf Leeser’s signature.


The limits of growth are reached at the Stadionweg in Amsterdam.
In 2007 Rolf Leeser moves to Communicasa in Mijdrecht, where he develops his wealth of ideas in detail. From first sketch to final design. A number of talented graphic designers join Leeser Consultancy.


Back to the roots. Rolf Leeser can look back on a number of successful years in which various new logos and corporate identities are introduced. Several big names in European football choose Leeser Consultancy for developing their new corporate identity, as Rolf Leeser is also a dedicated sportsman with a great love of the game.


Amsterdam ArenA, home ground of Ajax Amsterdam and of Rolf Leeser. Ajax has been a life-long fascination. That is why in 2011 Leeser Consultancy gladly accepts the offer to move to where it all began. A place like home, and close to the club that he joined at the age of twelve.

SPORTS Identity

Every sport has its symbols, every club has its own heritage. The rules are set, yet the game is played differently. Graphic design follows an identical path. In design roots and mentality play their part. Just like members and supporters. Everything influences image. Everybody needs to be able to understand the language that is form.

Leeser Consultancy has a strong affinity with sports. His involvement with soccer dates back to the time Rolf Leeser played for Ajax and AFC Amsterdam, making friends for life with men like Rinus Michels, Johan Cruijff and Karl-Heinz Rummenige. The ties with the world that is top-class sport are strong: at home and elsewhere, Ajax, the Dutch soccer association KNVB, Bayern Munich.

Work

Grafische vormgeving is geen kunst. Het gaat om de kunst van het vormgeven.
Vormgeving is geen doel op zich. Mits doordacht en kwalitatief gemaakt, is het een vehikel om de persoonlijke identiteit van een bedrijf, een product of dienst gestalte te geven en uit te dragen. Het vervangen van emotie en die persoonlijkheid uitdrukken in rationele vormen en kleuren. Leeser verstaat die kunst.

FASHION Identity

Fashion is what it’s all about in Rolf Leeser’s work. Always looking for cooperation with promising talents and leading designers. In Milan, in Düsseldorf, in New York. Rolf Leeser was the first to spot the fascination with Gucci, Prada, Armani, Dolce & Gabbana, Versace, Etro, Pucci, Jil Sander, Roberto Cavalli and Tod’s.

Fashion of the highest order does not automatically finds its way to the top of the market. It does help to have a strong presence at premium locations such as the Champs Elysées, Königsallee or P.C. Hooftstraat, but that is not the full story. Leeser Consultancy translates the emotion of the catwalk in printed and digital media. Leeser’s brochures are testimony of the changing face of fashion through the years.

Profile

The person you are speaking with is always Rolf Leeser - wherever you are. You set the objective, Leeser Consultancy takes over the execution. The team delivers what Rolf Leeser promises. They are used to translate goals into imaginative solutions. The possibilities know no boundaries.

The design should appeal to the senses at first glance. Simplicity is the ultimate sophistication. That summarizes Rolf Leeser’s view on communication – in corporate identities, designs, logo’s. And in all messages and representations.

BUSINESS Identity

A face in the crowd that is being recognized spontaneously - time and again. That is the challenge for Leeser Consultancy. Branches of sport or industry may differ, any conversion of emotion into form takes imagination. The strength of Leeser Consultancy is its ability to dig deep in order to find the nucleus. Concentrate on the essence. Only then a design may tell a story without words.

Involvement is in Rolf Leeser’s genes. The symbolism of his designs are part and parcel of the inspiration and the business style of his clients. Whether it be diamonds, glossy magazines or credit cards. Conceptualization aims at the future. Successful identities are a perfect synthesis of contemporary art and ageless design.


Contact

You will find Leeser Consultancy in a splendid location, ArenA Boulevard 83 - 95 in Amsterdam, close to the A1, A2 and A9 motorways. Within easy reach of the big cities and of Schiphol Amsterdam Airport.


ArenA Boulevard 83 - 95
1101 DM Amsterdam Zuidoost
T    +31 20 3111 735
F    +31 20 3111 738
M   +316 54 39 80 47
E rolf.leeser@leeser.nl




BROCHURES Identity

Fashion of the highest order does not automatically finds its way to the top of the market. It does help to have a strong presence at premium locations such as the Champs Elysées, Königsallee or P.C. Hooftstraat, but that is not the full story. Leeser Consultancy translates the emotion of the catwalk in printed and digital media. Leeser’s brochures are testimony of the changing face of fashion through the years.